Our Design Process: Color Roughs

Color Roughs create an opportunity to explore rough geometry with loose material and graphic usage. As a follow-up to White Studies & Floor Plan Concepts, these “Color Roughs” really start to show off where this design concept is headed. Depending on size, scope and deadlines these may include minimal or incomplete lighting, along with unrefined…

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Our Design Process: White Studies

B&W’s or “White Studies” provide an opportunity to show the evolution of a concept, from a 3-dimensional standpoint. By creating these rough designs in the computer, we are able to provide multiple perspectives while positioning ourselves to move quickly into the next phase of design, which is typically the “Color Rough” phase. These “White Studies”…

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Our Design Process: Floor Plans

Early in the design process, we make a point of exploring functional and aesthetic floor plan concepts to ensure we are taking into account all of the project criteria, with an eye on how this might evolve 3-dimensionally. This step makes a point of organizing all of the functional needs, while exploring intangible criteria (ie:…

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Our Design Process: B&W Sketches

Our B&W Sketches can take many forms; from loose doodles, conceptual gestures, or tighter architectural studies. Though sketches are limited in translating beyond this initial phase, they are excellent at quickly communicating an idea or high-level idea. Though some never leave our sketchpad, our B&W or “Thumbnail” Sketches are frequently the first stop in our design…

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Our Design Process: Inspiration Studies

What do you mean “inspiration studies”? The following is a collection of a few “Inspiration Studies” we created in the early stages of one of our design projects. These are used to convey an architectural look, functional style or experience early in the design process. These can be presented individually or in conjuntion with rough…

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Stella Artois – 20’x20′ Island Exhibit

Stella Artois was looking for a booth to showcase at art fairs and museums. They wanted a booth that speaks to Stella Artois as being the beverage of choice in the art community. These various concepts was inspired by Stella Artois’s rich heritage and iconic chalice design. Starting with white studies, we came up with…

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General Mills – 30’x50′ Island Exhibit

General Mills need a new 30×50 Island exhibit. The booth concentrated on their organic brands. We took inspiration from the organic aspect and centered around the farm roots. The result was a very down to earth and inviting exhibit. For more amazing designs like this visit our site at coredesigngroup.net or follow-us on Twitter at…

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Hilton 50’x50′ Island Exhibit at GBTA

As one of the biggest names in hotels, Hilton wanted a new look for GBTA convention. The requirement was an atmosphere that is friendly and inviting. We designed a  warm and welcoming look that we think captures the brand. We gave it a hotel look with courtyard that draws attendees in. Wood materials and natural…

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