Design Tip: #47: “The Devil is in the Details…”

…but not in the concept. As a designer you must find a balance between being aware of the details, while not being burdened by them. During the conceptual phase, think big picture, overall message and traffic flow. In the end, if the “concept” sucks, no one will care if you know what drawer pulls you…

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“Are your designers an Asset or a Liability?”

So you have yourself a design department? Designers. Check. Computers. Check. Software, big computer screens. Check. Check. Maybe even a sample room, and a small library of design books and magazines. Check. Check. Check. In addition to hiring a talented team, the last piece of the puzzle may be as simple as how your company…

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