Hasbro needed a large 80′ x 90′ Island Exhibit for the Licensing Expo with a show stopping multi-media presence and a playful personality.
This perimeter style Double-Deck exhibit, required a controlled entrance, with a dynamic presence. A fluid banner framed the exhibit environment, while a large projection mapping video banner and hi-resolution video wall greeted attendees.
Through the use of video and lighting, the front facade evolved to present different product lines showcased within. Modular product displays, framed the exterior and the interior provided an expansive hospitality and meeting space on the main floor. The second story was used for private meeting space and individual product showrooms.
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