LG wanted to create a memorable event for their new SIGNATURE product line by creating an environment that would draw New Yorkers in and create a buzz worthy social media event in the heart of Manhattan. The Core Team designed this contemporary “home” at the world famous Rockefeller Center. The open glass exterior allow passers by to see what is happening on the inside and peak interest. The elegant and sophisticated environment complemented the prestigious SIGNATURE line, without detracting from the main focus: The SIGNATURE Product Line-up.
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