Both Concepts were created for not only visual impact, but the “gathering space” qualities, that encouraged attendees to linger and watch game trailers. To accomplish this, both concepts incorporated a large hospitality double-deck structure to locate the large quantity of conference rooms up off the show floor, there-by creating the necessary floor space. In addition, a key component of the Core Designs were a dramatic “reveal” for attendees to enter the large 80 person theaters.
The first concept was a curving, dynamic branding shell that loosely played off the three bands in the “W” as projection mapping opportunities.
The second concept was a bold rectilinear concept that combined projection mapping on fabric along with large LED structures. Designed by Core Design Group in partnership with FG|PG.
Continue to Dynamic AV – WB Part 3
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