B&W’s or “White Studies” provide an opportunity to show the evolution of a concept, from a 3-dimensional standpoint. By creating these rough designs in the computer, we are able to provide multiple perspectives while positioning ourselves to move quickly into the next phase of design, which is typically the “Color Rough” phase. These “White Studies” allow our clients the opportunity to evaluate the overall look & feel, site-lines, and functionality before color, materials or graphics are introduced.