The Core Design team was tasked with developing three concepts that captured the rugged precision of the Grip-Rite brand, and I’d say we nailed it! These rough concepts show how the Core Design team can generate multiple, yet unique design concepts within tight time frames. While these concepts all carry a similar tone, reflected by the Grip-Rite brand, each concept approaches the solution differently. The final concept defines the space with a rugged, contemporary look and feel with building material accents. Distinct product modules create an opportunity to educate and showcase their product with individual hands-on demonstration opportunities.