In addition to a jaw-dropping e3 presence, Warner Brothers Interactive needed their space to have an amazing VIP lounge that felt cool and exclusive with a controlled entrance. The VIP entrance needed to strike a balance of controlled exclusivity. It needed to be easy to locate but not distracted by the audio visual aspects of the front of…
Warner Brothers Interactive wanted a stunning design to showcase their latest games at e3 2014 in a way that would generate buzz and a social media “selfie” worthy environment. Part of the Core Design Group concept, included the use of theatrical lighting, projection mapping and evolving video & audio elements that changed the entire exhibit space, based on…
The design process began with an exploration of two rough b&w “white study” concepts. Based on the desired audio visual impact, two different architectural and traffic flow solutions were explored. Both Concepts were created for not only visual impact, but the “gathering space” qualities, that encouraged attendees to linger and watch game trailers. To accomplish…
For e3 2014, Warner Brothers Interactive wanted a stunning booth to showcase their latest game titles. They were looking for an immerse “show-stopper” design with a jaw-dropping audio visual presence, even by e3 standards. The concept was part of a larger objective for the show to provide not only a huge impact on attendees, but TWO full-blown 80…