Core Design Group launches Studio Sixty Three

I am proud to announce the launch of a new service we are now offering at Different but Simple: Think of it as iTunes meets Freelance Exhibit Design. Studio utilizes the accessibility of the internet to showcase and license the use of “Core Design” exhibit solutions. Reduced Design Costs: We created STudio Sixty-Three to you…


Feast or Famine

Since becoming a creative part of the Trade Show Exhibit Design Industry in the mid 90’s, I continue to strongly believe our creative activity is a leading indicator of not only the economy as a whole but specifically what areas are picking up steam again. While we continue to see sputtering activity, there is no…


MOD 2010 Winner!

In case you missed it, our “Octanorm Exhibitor Show 2009” Design won “Best Extrusion-based Design” at MOD 2010. We enjoyed creating the design for the quality team at Octanorm USA last year and we look forward to working with them in the future.

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Design Tip #40: “Define the problem, not the solution”

If you want your design team to explore new frontiers, define the problem and the objectives very clearly but refrain from offering up specific solutions up front. Let your design team explore the problems and see what they come up with. Who knows, they might approach the problem in a way you had not considered!…


“Necessity is the Mother of Invention”

Creatively, there is no doubt that the times are changing. As Freelance Exhibit designers we are seeing many projects stifled (even choked) by reduced budgets which is further compounded by an obscene number of bidders. In addition, client decisions seem more focused on short-term savings over long-term relationships. As a result, most exhibit companies within the…


Project Spotlight: Walmart

This was a 60′ x 60′ Island Exhibit concept we developed for Walmart. The following views feature additional perspectives developed for their new exhibit. For more design project examples like this one, visit us at                                      …