Core Design Group: A Doodle Story

Check out this little video we produced, that answers the age old question: “So, what exactly do you do?” Is it a little cheesy? Maybe. Is it FUN? Absolutely. While our marketing budget is a few million short to actually broadcast it during the SuperBowl, you can check it out here anytime! For more information,…

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Modular System Design Examples

New clients will occasionally ask us if we ever work on modular exhibit design projects, and the answer is “Absolutely! All the time.” We have the opportunity to work on a lot of great custom projects that we love to showcase in our portfolio, but the reality is many of our projects need to lean…

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Otezla Exhibit Design Concept for AAD

The Core Design team brought a new angle to the Otezla exhibit design concept for Celgene. An architecturally open & inviting environment was crowned by an overhead frame with prominent Logo placement. The frame was filled with a contemporary texture that mimicked the psoriasis condition and a large graphic branding banner as a backdrop. For…

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Our Design Process: Color Finals

Our Color Finals are the culmination of working with our clients through the entire design process. Color Finals reflect feedback from our intial Inspiration Studies, choices made in response to our Floor Plan Concepts, input and direction after seeing both our White Study and Color rough concepts. These Color Finals represent final material and graphic choices,…

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Our Design Process: Redlines

During the design process, or upon completion it is common to be asked for dimensioned drawings or “Redlines” for the purpose of estimating. Depending on the timing and level of detail, these can take the form of quick overall material or dimensions within Acrobat, or more specific component drawings w/ typical Top/Front/Side/Isometric views, with dimensions…

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Our Design Process: Color Roughs

Color Roughs create an opportunity to explore rough geometry with loose material and graphic usage. As a follow-up to White Studies & Floor Plan Concepts, these “Color Roughs” really start to show off where this design concept is headed. Depending on size, scope and deadlines these may include minimal or incomplete lighting, along with unrefined…

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Our Design Process: White Studies

B&W’s or “White Studies” provide an opportunity to show the evolution of a concept, from a 3-dimensional standpoint. By creating these rough designs in the computer, we are able to provide multiple perspectives while positioning ourselves to move quickly into the next phase of design, which is typically the “Color Rough” phase. These “White Studies”…

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Our Design Process: Floor Plans

Early in the design process, we make a point of exploring functional and aesthetic floor plan concepts to ensure we are taking into account all of the project criteria, with an eye on how this might evolve 3-dimensionally. This step makes a point of organizing all of the functional needs, while exploring intangible criteria (ie:…

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